ONLINE ENTERTAINMENT MARKETING:
Online Promotions Group / HollywoodPrize.com was founded in August 2003. We are the premiere interactive agency for entertainment marketing lead generation, data management and metric analysis for online brand promotions. Our solutions are specifically designed to meet the needs of independent to mid-major brands (i.e. artists, filmmakers, musicians, bands, comedians, dancers, performance artists, fine artists, game publishers, books/magazine publishers, television production companies, theatres and much more).
Our online entertainment marketing solutions will help you to learn, analyze and measure more statistically relevant information about your brand's potential consumer.
This would include but not limited to: a) age b) gender c) geographic location d) contact info e) sales reach
Q. How do we create value for you?
A. Through our various online promotions, we can help you build an email list
- the most primary method of communication towards creating a true fan base. This list would consist of potential fans or
"leads" that you could sell your product to. Our solutions help to collect, analyze and measure these leads so that you can make educated and informed decisions on the four Ws and one 1 (4W1H)
- the Who, What, When, Where and How to market your brand. We can also help you to identify the cost required to obtain one
"qualified" consumer so that you don't spend enormous amounts of time, money and energy into waste marketing (i.e. reaching potential fans that wouldn't purchase your product).
Q. What are OPG's solutions?
A. OPG offers four primary core services: a)
Sweepstakes Contest Hosting b)
Festival Registration c)
Castings d)
Online Street Teams
Sweepstakes Contest Hosting - Platinum Coin
Online Promotions Group owns and operates the premiere sweepstakes contest engine and portal called
www.HollywoodPrize.com.
With every sweepstakes contest we host on HollywoodPrize, we can offer you the following services:
-
Custom URL contest hosting services
-
SMS Text Messaging / Mobile Marketing
-
Video Voting
-
Instant Win
-
Data capture services including checkboxes for SMS Text Messaging, eNewsletter and Promo Lists
downloadable to your computer via MS Excel (.csv file) of all contestant profile information
(i.e. US Postal Address, email address, SMS, etc.)
-
Online Survey Questions in multiple choice format
-
Refer A Friend Fan Loyalty Rewards Viral Marketing programs
-
Raffle / Fundraiser Charity Donation online registration programs
(optional)
-
Local Contests to accept Contestants for your online promotion from your local area only
(optional)
-
Winners List Management to report contest winners
(maximum 1 per day per month or Grand Prize, Second and Third Place Prize Winners)
-
Prize Fulfillment Tracking of all winners of your contests
-
Billing History and tracking
-
Electronic Ticket Program to track offline events
-
Multimedia Link to trailer, audio (mp3) or YouTube (video) clip
-
Click to Purchase Link (optional)
-
Link Partner Management (up
to 8 websites to promote your contest depending on your online advertising
budget or barter
additional fees apply) to drive traffic to your contest page
-
Custom Contest Header and Contest Footer graphics
(design fees apply)
-
Promotion of your contest in two monthly eNewsletters
(Bullseye! for Sponsors and JackPot! for Contestants)
HollywoodPrize Sweepstakes Contests are extremely simple to run. All of your contestants can create user accounts and track all of their entries for your promotions in just a few clicks. When they log into the site, they only need to fill the Sweepstakes Contest registration form once and the system will remember their information for each subsequent visit. At the moment your online promotion ends, you can easily pick a winner, fulfill the prize and download all of your contestant data
(including Online Survey responses) to one, clean MS Excel file. The data is yours to keep and will not be sold, rented or shared with any other client.
Included in the base price with every Sweepstakes Contest hosted on HollywoodPrize are
Online Surveys and Refer A Friend Fan Loyalty Rewards programs. By creating custom online surveys, you can ask your potential fans what price they are willing to pay for your product/service, how they learned of your product/service, where they prefer to purchase your product/service and much more! You pre-decide the questions and multiple choice
- we collect the data.
On every sweepstakes contest page, you also have the option of creating a Refer A Friend Fan Loyalty
Rewards program. This form allows Contestants to refer up to 10 friends at once (through email) about your promotion. The Contestants can later log back into HollywoodPrize at any time and add more friends. HollywoodPrize will track all of the Contestant's referrals and award a point for every valid email address they refer. If they reach a certain point total, HollywoodPrize will reward them with a free prize. As a secondary option, you can set your own point thresholds and reward fans for reaching certain point totals. It's your choice!
Sweepstakes Contest Hosting: “Zinc” Coin Package:
Same as the Platinum Coin with the following added benefits:
• Allow Artists to upload Video Portfolios to Online Promotions Group
Restrictions:
-
Digital files (videos, pictures, audio) can only be 5 minutes maximum
-
Artists cannot vote for their own portfolios
-
Artist contact details would be prohibited from the content of the digital files (videos, pictures, audio) (i.e. artists would be guided not to include their full names, websites, screennames, email address, etc in their digital files (videos, pictures, audio) or they won't be eligible for viewing/voting by others)
-
Artists would register on HollywoodPrize.com with the
following categories:
• Music - Bands, Solo Artists, Musicians, Rappers, Singer/Songwriters,
Lyricists
• Actor/Actress Reels - Film/TV/Theatre, Legit, TV, Commercial
• Filmmakers
• Comedians
• Poets/Writers
• Photographers
• Performance Artists
-
HollywoodPrize shall select 21 finalists (i.e. 3 from each of the 7 Art Categories)
-
Upon selecting a finalist (called a “ Voting Item”) -
Fans/Artists can vote during the Voting Phase for the best Artist Portfolio
-
Purchase the contact details of that Contestant (i.e. Artist) for a nominal fee; HollywoodPrize
will grant you permission / access to that Artist's contact details
-
HollywoodPrize will keep a tally of the votes and display the Voting Standings via a text link on the Contest Page
-
HollywoodPrize will also keep Voting History of each Contestant (i.e. Fan or Artist)
-
Fans or Artists can only cast 1 vote per Art Category per day
Sweepstakes Contest Hosting: “Titanium” Coin Package:
Create A Custom Contest and choose which digital files (e.g. videos, pictures, audio) can be pre-uploaded
Allow Fans or Artists to upload their own digital files (e.g. videos, pictures, audio) prior to "opening the polls" for voting
Optionally, upload your own digital files (e.g. videos, pictures, audio) if you wish to pre-determine the “Voting Items”
Online Festival Registration - Gold Coin Package
HollywoodPrize offers music and/or film festival organizers the opportunity to handle their registration submission process online. Now, with a few clicks, each artist
(i.e. filmmaker, band, musician, singer, songwriter, etc). can submit their entry into your festival and track their submission status. With each Online Festival Registration you run with us, you can:
Customize online survey questions and answers
Deliver (via automatic system email) electronic ticket registration to each artist his/her work to your festival. The ET contains a number and can include a customized message written by you to the Contestant notifying each person of where to send materials, rules of entry, etc.
Data Export one clean, easy to read MS Excel
(.csv format) file of all of your Contestant data including name, email address, US Postal Address, email subscriptions and answers to your customized survey questions segmented by row and column
Confirm and track materials submissions receipt as simple as FedEx does and notify Contestants without ever having to pick up the phone about their status
Reserve a customized URL for your Festival Entry page
powered by HollywoodPrize
Stop the paper offline process today and have OPG handle the data entries for you!
Actor / Actress Headshot, Resume and Reel Submissions for Casting Directors - Silver Coin Package
As the Casting process has become more complex and time sensitive, HollywoodPrize is there to meet the needs of Casting Directors. In a few simple steps, you now can manage the entire submission process from breakdown to offer. With each Online Casting process you run on HollywoodPrize, you can:
-
Track and receive only qualified artist headshots, resumes and online video reels for each submission to your open roles through legitimate breakdown services!
-
Deliver (via automatic system email) electronic ticket registration to each artist, agent, manager, or artist rep that submits the artist's work to you. The ET contains a number and customized message written by you to the Artist or Representative
-
Manage customized online surveys for your artists
-
Data Export one clean, easy to read MS Excel
(.csv format) file of all of your artist data including name, email address, US Postal Address, email subscriptions and answers to your customized survey questions segmented by row and column
-
Schedule auditions and/or notify artists, managers, agents or reps if the artist is accepted
(cast) or rejected for the roles they submitted to you
-
Manage contacts for all of your manager, agent and artist reps you work with
-
Track rates and contracts for each artist role you cast
-
Confirm and track materials submissions receipt as simple as FedEx does and notify Artists without ever having to pick up the phone about their status
Since HollywoodPrize keeps a record of all of your Casting History, you can always log back into the system, track your artists and keep up to date on their profiles!
Online Street Teams - Bronze Coin Package
Perhaps the biggest hurdle for any independent or mid-major artist is to manage the marketing process. Who better to promote your artist than his/her core fan base? We call these fans
"brand ambassadors" and for good reason. These are the fans that will work the hardest to spread the word (i.e. create a
"buzz") about your Artist. We like to think of it as grassroots or guerilla marketing tactics. With each Online Street Team you manage through HollywoodPrize, you can:
-
Track and accept only qualified brand ambassadors and hard core fans to your artist's online street team
-
Reward points for "activities" completed that promote your artist including posting flyers around town, verifying artist records stocked in stores, calling radio stations to request the artist's songs, posting threads on MySpace, blogs / message boards, posting videos to YouTube, sending Instant Messages, etc.
-
Schedule Artist Chats online so that your artist can speak directly to the team leaders of every major US Metro Market
-
Reward team leaders with VIP Ticket Requests to meet and greet the artist at events
-
Manage your blog and post message threads directly to your artist's dedicated fan base
-
Post audio (mp3), online video and press release content to your online street team through XML RSS feeds
-
Manage your FanClub online
-
Confirm materials shipped to online street team members who request offline materials including flyers, CDs, DVDs, postcards, etc.
-
Authorize team leaders to sell your artist's CDs / DVDs at artist events and track online and offline sales
HollywoodPrize's Online Street Teams is a powerful CRM
(Customer Relationship Management) tool that is used to help you organize your grassroots / guerilla marketing effort more succinctly and without any wasted spending or time.
HollywoodPrize also offers you many different
auxiliary solutions that can help promote your brand.
We know how important your brand, artist, portal and/or service is and how much money you've invested in delivering your final product. We are sensitive towards your needs to deliver quick but accurate and uncompromised results. Contact us
today or call 646-320-5162 if you're interested in learning more.
Copyright © 2008
Cinnamon Entertainment Group LLC.
Sweepstakes Contests Entertainment Marketing
Casting Directors - Call For Entries Festival Registration. All rights reserved.
